Public and private universities often market themselves with print and television ads, targeting potential students across the country and even the globe. These ads usually contain a photo of the campus, a logo and slogan and a web address. Although these ad elements are great for catching someone?s attention, they force those interested in learning more to remember or write down the web address and search for more information on their own in the future.
While many potential students will visit the institution?s website after seeing the advertisement, many more will never take action. How can colleges disseminate more information and reach out to more potential students in a quicker fashion? The answer is digital watermarking.
Digital watermarks bring advertisements to life by providing a fast and easy way to access additional information about a product, organization or idea via the Digimarc Discover smartphone app.
In just one print advertisement, multiple digital watermarks (or ?hot spots?) can be embedded that will instantly link interested students to various webpages that contain useful information about a school. It is a great way for educational institutions to showcase all they have to offer with just one simple print ad that is not cluttered by a sea of QR codes.
Universities and schools can use digital watermarks in their ads to link interested potential students to:
-A short video tour of the campus and its history
-Admission requirements
-Available undergraduate majors and minors
-Available graduate programs
-A campus map
-Available extracurricular activities (sports clubs, student government, Greek life and other clubs)
-Information about dormitory life, on-campus food options and available libraries and student fitness centers
-Tuition and financial aid information
-An online college application.
-And much more.
In addition to providing digital watermarks on print advertisements that are featured in magazines, educational institutions could also provide these watermarks on the pamphlets they send to students and high schools through the mail. This helps cut down on paper waste, because the information that was once printed on paper will now be accessed through the internet.
College students lead a busy lifestyle that requires them to balance both a wealth of information regarding their personal life and educational pursuits. Universities can take advantage of digitally watermarking their print collateral to save their own resources and provide an easy way for students to consume additional information on the go and at their leisure.
Nadia Jones is an education blogger for onlinecollege.org. She enjoys writing on topics of education reform, education news and online learning platforms. Outside of the blogging world, Nadia volunteers her time at an after school program for a local middle school and plays pitcher for her adult softball team. She welcomes your comments and questions at nadia.jones5@gmail.com.
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